News

What is Poultry in Motion™?

Date: May 9, 2017
Category: Uncategorized

One of the fundamental roles of the British Columbia Chicken Growers’ Association is to increase public awareness and understanding of chicken production, family farming, food safety, animal care and bio-security.  To support this, the Poultry in Motion™ Educational Mini Barn program was established as a means to educate non-farmers and youth about chicken production in BC.

What is the Poultry in Motion™ Educational Mini Barn program?

Poultry in Motion™ is a special program used to educate non-farmers and youth about chicken production in BC by traveling throughout the province and making stops at local events, fairs and schools. The program is centered on a mini-replica poultry barn that provides consumers with a glimpse into chicken farming in BC.

Poultry in Motion™ is divided into three sections according to the different stages of life for chickens. These stages include the broiler breeders (parent stock), chicks and market ready broiler chickens. Each of these stages is demonstrated separately in its own section of a replica poultry barn.

Why is the Poultry in Motion™ Educational Mini Barn program important?

The Poultry in Motion™ program is important for both current and future consumers because it shows the high level of care and handling taken by BC Chicken farmers. BC Chicken believes that it is important for consumers to understand where their food comes from and how it is raised. The Poultry in Motion™ Educational Mini Barn provides consumers with a special look into the production process as chickens make their way from broiler breeder to market ready broiler chickens.

Interested in booking Poultry in Motion™ at your fair or for a presentation at your school? Contact the BC Chicken Growers’ Association today!

If you are interested in learning more about our Poultry in Motion™ Educational Mini Barn program please contact the Poultry in Motion coordinator at office@poultryinmotion.ca .

The BC Chicken Growers’ Association is affiliated with the BC Chicken Marketing Board.  The BC Chicken Marketing Board is a non-profit organization tasked with educating BC growers and consumers about the production of chicken. Follow BC Chicken on Facebook, Twitter and YouTube to stay up-to-date with the latest industry news and information.