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Thanks to its affordability, high nutritional value, versatility, and delicious taste, chicken is the most commonly consumed type of meat in Canada. All Canadian chickens are raised without the use of hormones or steroids. Additionally, all Canadian chicken farmers are certified on the Animal Care Program on the On-Farm Food Safety Assurance Program, so you can rest assured that you are providing your family with best chicken products available.
Chicken is a regulated commodity in Canada using a system called supply management. Under this system, farmers produce only what the market needs and the farmer price is calculated using a formula based on the farmers’ costs. This means you will always have a supply of fresh, local, and affordable chicken at your neighbourhood grocery store or restaurant.
Chicken has always been a nutritious choice for your family, but with the many advancements in chicken farming, chicken is even more nutritious than it was 20 years ago. When you eat chicken, you are not only getting an excellent low-fat source of protein, niacin, and magnesium but you are also getting B6, riboflavin, thiamin, and phosphorous.
Protein is one the most important macronutrients for humans. It helps us build muscle, hair, skin, and a lot of other important organs. A 100-gram serving of chicken breast has 32 grams of protein!
Niacin helps to regulate cholesterol and magnesium supports effective metabolic reactions, which many Canadians are believed to be low in. Chicken is high in both niacin and magnesium, so eat up!
Want to learn more about how chicken is nutritious? Check out Chicken Farmers of Canada’s Nutrients Analysis Report for Fresh Canadian Chicken.
Since chicken is one of the most popular meats eaten throughout the globe, it is also one of the most versatile cooking ingredients available. When cooked properly, chicken can be moist and tasty whether it is stir fried, stewed, roasted, barbecued, or grilled. Compared to other meats, chicken does not offer an overly strong flavour, making it the perfect option for pairing with many different flavours and seasonings.
About BCCMB: About BCCMB: The British Columbia Chicken Marketing Board (BCCMB) is a non-profit agricultural commodity board that monitors and regulates the production and marketing of chicken in British Columbia. Every year we licence over 325 broiler quota holders in BC and 15 primary poultry processors. We also provide permits to approximately 200 small-lot holders who grow 2,000 birds or less.