Our Vision 

To lead a healthy, growing and profitable BC chicken industry. 

Our Values

With our industry partners, staff and the public in mind, we are: 

• Fair – We take a balanced approach in executing our responsibilities.
• Dependable – We can be counted on to do what we say we will do.
• Accountable – We hold ourselves responsible for our decisions and actions.

We apply principles-based regulation through the use of guiding principles that have the acronym SAFETI

• Strategic – identifying key opportunities and systemic challenges, and plan for actions to effectively manage risk and take advantage of future opportunities
• Accountable – maintaining legitimacy and integrity through understanding and discharging responsibilities and reporting performance.
• Fair – ensuring procedural fairness in processes and decision making
• Effective – ensuring clearly defined outcomes with appropriate processes and measures
• Transparent – ensuring that processes, practices, procedures, and reporting on how the mandate is exercised are open, accessible and fully informed.
• Inclusive – ensuring that appropriate interests, including the public interest, are considered.

Read our 2023 Strategic Plan here.