Our Purpose, Vision and Strategic Plan

In January 2024, the Board, staff, and industry members convened for a successful strategic planning workshop to steer the future direction of the organization. Prior to the workshop, stakeholders were engaged through a survey to gather valuable input. The collaborative efforts continued post-workshop, with the Board and senior staff refining the strategic plan. The process entailed refining the vision and mission statements, conducting a SWOT analysis to identify crucial aspects, developing strategic priorities, and establishing key goals, objectives, and metrics for each priority. This comprehensive approach ensures that the British Columbia Marketing Board BCCMB is well-equipped to address challenges and seize opportunities in the industry landscape.