The BC Chicken Marketing Board’s purpose, vision, and strategic plan will guide us towards a successful future.
Our purpose serves as the foundation of our existence, outlining why we do what we do and the impact we aim to make. The vision paints a vivid picture of where we aspire to be in the future, setting ambitious yet achievable goals.
Complementing these is our strategic plan — a roadmap detailing how we will achieve our objectives and fulfill our purpose.
An innovative, growing, and sustainable chicken industry.
Engage with stakeholders to lead a growing chicken industry while enhancing public trust.
Focus on Communication and Collaboration, Risk Management, Pricing, Policy, and Market Intelligence.
In January 2024, the Board, staff, and industry members convened for a successful strategic planning workshop to steer the future direction of the organization. Prior to the workshop, stakeholders were engaged through a survey to gather valuable input. The collaborative efforts continued post-workshop, with the Board and senior staff refining the strategic plan. The process entailed refining the vision and mission statements, conducting a SWOT analysis to identify crucial aspects, developing strategic priorities, and establishing key goals, objectives, and metrics for each priority.
This comprehensive approach ensures that the British Columbia Marketing Board BCCMB is well-equipped to address challenges and seize opportunities in the industry landscape.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
