Where are we at with the Four Priorities?
Over recent years, the Board hosted several landmark stakeholder consultations with chicken industry stakeholders. These discussions informed the direction of our policies and established Four Priorities that continue to guide chicken-marketing policy and the Board team’s work.
Spoiler! The Board is pleased to share that progress has been steady as it works to satisfy these priorities.
What guided this work, what has been accomplished, where to read more, and what’s coming is detailed in a summarized document. Updates include details about resources for growers, Over-Marketing Levies, a BC Chicken Quota Exchange, chicken growing on Vancouver Island, and more.
Read the Policy Directions Update – September 2026
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Key Reminders:
The BCCMB is a regulatory authority responsible to all chicken industry stakeholders — from farmer to processor to retailer to consumer to government — and it navigates conflicting interests while making balanced principles-based decisions that reflect sound marketing policy.
As outlined in our policy consultation process, the BCCMB is committed to publishing timely updates on its priorities and development of new or updated policies and procedures for the chicken industry.